Privacy Policy

Last Updated: May 17, 2026

At Village Village Farms, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website and use our services.

1. Information We Collect

We collect information that identifies, relates to, or could reasonably be linked with you ("Personal Information"). In the last 12 months, we have collected the following categories of personal information:

• Identifiers: Name, email address, IP address, and mailing address.
• Commercial Information: Records of products followed, items in cart, and interest in farm residencies.
• Internet or other electronic network activity: Browsing history, search history, and information regarding your interaction with our website.
• Geolocation data: General location derived from IP address.

2. How We Use Your Information

We use your information to:

• Notify you when produce you follow is back in stock.
• Respond to your inquiries via our contact form.
• Maintain your account and preferences.
• Improve our website and understand how visitors interact with our content.

3. Sharing Your Information

We do not sell your personal information for money. We share data only with service providers necessary to run our business and provide our services:

• Resend: Used as our primary email service provider to send transactional notifications and harvest updates.
• Stripe: Used to process payments and prevent fraudulent transactions. We do not store your credit card information on our servers.
• Shippo: Used to calculate shipping rates and generate labels if you request delivery of produce.
• Google: Used for site analytics and monitoring search engine performance.
• Cloud Infrastructure: Our database and backend are hosted on secure cloud providers (such as Render) which store your data in encrypted form.

4. California Privacy Rights (CCPA/CPRA)

As a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you.
• Right to Delete: Request that we delete personal information we have collected from you, subject to certain exceptions.
• Right to Correct: Request that we correct inaccurate personal information that we maintain about you.
• Right to Opt-Out of Sale or Sharing: We do not sell your personal information. You have the right to opt-out of the "sharing" of your information for cross-context behavioral advertising.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

Notice of Financial Incentive

We may offer "exclusive village offers" or stock alerts to users who create an account. When you sign up, we collect your email address and name. The value of this information to us is related to the cost of providing the notifications and the value of the discounts provided. You may opt-out of these incentives at any time by deleting your account or contacting us.

To exercise these rights, please contact us at villagevillagefarms@gmail.com. We will verify your request by matching the email address of your account.

5. Cookies and Third-Party Tracking

We use cookies to keep you logged in and to analyze site traffic. We specifically use the following third-party services:

• Google Analytics: We use Google Analytics to understand how visitors engage with our site. This service collects data such as your IP address, device type, and the pages you visit. This information is used to improve our website experience.
• Google Search Console: We use Search Console to monitor our site's presence in Google Search results and to fix technical issues. This does not collect personal data from you directly, but helps us understand search trends.

Do Not Track: Some browsers have a "Do Not Track" feature. Our site does not currently respond to these signals as there is no industry standard for how to do so.

You can opt-out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. You can also disable cookies in your browser settings, though some site features may not function correctly.

6. Contact Us

If you have questions about this policy, please reach out to us at villagevillagefarms@gmail.com.